From correspondents in Andhra Pradesh, India, 06:30 PM IST

Zen Securities Ltd (ZSL), a leading financial services company, Friday announced the launch of a new financial service Zen Money.

'Zen Money offers various products and services like Internet trading, mutual funds advisory and other services,' said Satish Kantheti, joint managing director.

Zen also launched its online trading initiative on its new website www.zenmoney.com. Investors can trade online in stocks and futures markets in both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE).

The unique feature of Zen Internet trading is its comprehensive information areas such as client's stocks, depository account and mutual fund holdings at one place, enabling cienys to check their net worth statement online.

The trading system also has payment gateways from multiple banks for online transfer of funds along with a highly flexible risk management system.

Kantheti said Zen also planned to expand its presence across India using the branch and franchisee model in the current year.

It currently has 140 branches spread in Andhra Pradesh, Karnataka, Tamil Nadu, West Bengal, Orissa and Maharashtra.

(Staff Writer, © IANS)