From correspondents in Kerala, India, 09:33 PM IST

Low-cost and easy health insurance service provider Apollo DKV Insurance Wednesday announced its foray into Kerala through an exclusive tie-up with Muthoot Pappachan Group (MPG).

As per the alliance, the Kerala-based corporate group MPG would sell Apollo's health insurance products through its wide network of branches in the state.

Apollo DKV chief marketing officer C. Chandrasekhar said on the occasion that the company was putting in a concerted effort to expand the health insurance category by introducing new and innovative products.

'Partnership with the renowned Muthoot Pappachan Group is a privilege and it would be a step ahead in making health insurance products readily available to all the sections of our society,' he said.

MPG director Thomas Muthoot said the company was pleased to be associated with Apollo DKV, 'a highly respected health insurance company'.

(Staff Writer, © IANS)