From correspondents in Delhi, India, 08:00 PM IST

HT Media Ltd Friday announced the creation of a new joint venture company for mobile marketing in collaboration with Velti Plc, a Britain-based provider of software platforms, applications and services.

Velti provides its services and products to advertising agencies, mobile operators and media companies.

Firefly e-Ventures will also have a stake in the joint venture, which will use Velti's mobile marketing platform (MMP) to execute mobile marketing and advertising activity to target the rapidly expanding population of mobile users in India.

(Staff Writer, © IANS)