From correspondents in Delhi, India, 01:00 PM IST

Sugar-free chewing gum brand Orbit Wednesday launched contests for its consumers and cricket lovers to win free tickets to watch Indian Premier League (IPL) matches in South Africa.

Anybody can participate in the mobile and online contests and win daily prizes ranging from Orbit merchandise to free IPL tickets, Wrigley, the owner of Orbit brand said.

One can participate in the contests over mobile as well as web and can win daily prizes ranging from Orbit merchandise to free tickets for IPL matches in South Africa.

To participate, one can simply visit Orbit's cricket website www.orbitcricketmania.com or SMS 'Orbit' to 58888 and answer questions on cricket. For each correct answer, the participant can score two runs.

'With most cricket lovers unable to watch the matches live at the venue, it made perfect cricketing sense to hold these exciting consumer contests,' Himanshu Khanna, Wrigley India marketing director, said.

There will be 100 lucky winners each day and 80 top scorers every week.

(Staff Writer, © IANS)