From correspondents in Delhi, India, 10:33 AM IST

The Anil Ambani-led Reliance Communications has partnered with Britain-based mobile marketing company 3rd Space Services to launch free video content with embedded advertisements on its mobile platform.

Under the agreement, 3rd Space will supply mobile video content like Bollywood songs, films and TV programmes to the Indian company, it said in a statement.

'Our tie-up with 3rd Space will be mutually beneficial. It will not only increase the viewership but also the revenue for both companies,' said Krishna Durbha, head of value-added services at Reliance Communications.

(Staff Writer, © IANS)