From correspondents in Andhra Pradesh, India, 03:30 PM IST
BIG 92.7 FM, has come up with triumph in the Radio Audience Measurement (RAM) findings. Within just one year of launch, BIG 92.7 FM living true to its name, has made a BIG impact in the radio industry! BIG 92.7 FM has clearly proved to be the No. 1 choice across all target groups, delivering higher reach than any of its competitors in the metros of Mumbai and Bangalore.
Mumbai
Bangalore
Station name
Cum Reach ‘000
Station name
Cum Reach ‘000
BIG 92.7 FM
4982
BIG 92.7 FM
2561
Red FM 93.5 FM
4764
Radio Mirchi 98.3 FM
2162
Radio City 91.1 FM
4279
S FM 93.5 FM
2029
Radio Mirchi 98.3 FM
3657
Radio One 94.3 FM
1998
Radio One 94.3 FM
3599
Radio City 91.1 FM
1471
* Week ending 20th Oct 2007
* Week ending 13th Oct 2007
Source: RAM
As per the latest RAM data (week ending 20th Oct’07), BIG 92.7 FM delivers ‘reach’ of over 1.1 crore listeners cumulatively in the 3 metros – Mumbai, Delhi and Bangalore. In addition to leadership in Mumbai & Bangalore, the station in Delhi, in just 3 months of introducing the unique Top 100 Chartbuster format, has witnessed No. 2 status on weekly reach among the Delhi youth, namely SEC ABC, 12-34 yrs listeners.
The RAM data has come at a time when the industry needs it the most, with the growth of the category and nationwide reach of the radio industry reaching new heights. Its format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.
Speaking on the occasion, Mr. Tarun Katial, Chief Operating Officer, BIG 92.7 FM, said, “We are very excited with the numbers especially given that our network is just about a year old. It re-affirms our positioning and content strategy which was helped us stand out in the cluttered environment. Radio listenership measurement is a critical aspect to the industry, the emphasis being on ‘timely’ measurement and not just dated results that come in over three to six months. The radio category needs to grow to where it deserves and this is a move in the right direction.
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