From correspondents in Delhi, India, 06:29 PM IST

Digital technology leader , Samsung India Electronics Ltd. today announced the launch of its new , advanced, ’Freshtech’ refrigerator range in the Indian market . The Samsung ‘Freshtech’ refrigerator range represents the Company’s efforts to continuously introduce innovative, new technologies for the Indian consumer. Announcing the launch of the new , ‘Freshtech’ series , states Mr R Zutshi , Dy. Managing Director , Samsung India ,” The 2008 Freshtech range of refrigerators is differentiated on account of the unique benefits that it offers in terms of retaining the freshness and nutrition value of the fruits and vegetables being stored.”

The unique benefits that the new ‘Freshtech’ range of Frost free range offers is derived from the Unique Freshness Lamp that the range is equipped with .The Unique Freshness Lamp is located behind the Vegetable Box that emits Red Colour LED rays on the stored fruits and vegetables .The Red LED rays have a similar effect on the stored fruits and vegetables as sunlight has on plants, thereby enhancing their nutrition value and freshness.

Tests conducted with the Samsung ‘Freshtech’ refrigerators indicate that the red LED light emitted by the Freshness Lamp uses the principle of photosynthesis to enhance the nutrition value and preserve the freshness of fruits and vegetables stored for longer duration. In other words, vegetables regard red LED light as sunlight and tend to stay fresh. Studies have shown that fruits and vegetables stored in Samsung Freshtech refrigerators have recorded a significant increase in Vitamin C, Polyphenol and Chlorophyll, which are known to have the following effects: anti aging and prevention of scurvy and anemia. Thereby leading to vegetables retaining their nutrition and green colour and fruits ripening. The results of these tests have jointly been researched by the Korea Food Research Institute and Samsung.

The new Freshtech series have been introduced in the capacity segments between 230L to 345 L in Frost Free and are priced in the range between Rs 13000/- to Rs 23,500/-.Some of the other unique features of the Star rated Samsung frost free refrigerators include ; stabilizer free operations since the refrigerators can withstand voltage fluctuation between 135V to 290 V, toughened glass shelves ; Cool Pack feature that ensures cooling in the Freezer even in the case of prolonged power cuts and I- spin 360 degrees cooling .With the introduction of the new Freshtech frost free series , the Company has a range of 47 Frost free models priced in the range between Rs 13000/- to Rs 141000/-.”We expect our Frost free range to contribute around 46% of our total refrigerator volumes this Year.” The Company is targeting an over 50% increase in its Frost free refrigerator volumes this Year.

Samsung has also strengthened its Direct Cool range offering by introducing a new 230 L capacity Direct Cool refrigerator with ‘Fresh kit’. Samsung has introduced the ‘Freshkit’ feature in its new 2008 series of Direct Cool refrigerators, in the capacity segments between 180L to 230L.The unique Samsung Freshkit feature absorbs bad odours in the refrigerators, keeping the fruits and vegetables fresh and the refrigerator odour free. Samsung has a range of 23 Direct Cool refrigerator models priced in the range between Rs.8500/- to Rs.13,400/- .To meet its growth plans , the Company has also enhanced its refrigerator manufacturing capacity at its Noida Plant from 0.8Million units per annum to 1.4 Million units per annum in the first Quarter of this Year.

Samsung has created a new segment in the hi end convection microwave oven segment by launching its premium , advanced and innovative Smart Oven microwave ovens in 36L and 42 L segments .”The Smart Ovens are unique in that they offer a combination of conventional oven, griller and microwave function - a three in one convenience ,all in an extremely user friendly, compact device”, states Mr. Zutshi. The Smart ovens offer a combination of various heating modes to maximize the cooking performance and cook four times faster than conventional ovens .The multiple heating sources (2 Convectional, 2 Grill and 1 Microwave) cooks evenly and makes everyday meals to any cuisine preparation 10% extra juicy .While the CQ 138S (37L Smart Oven) is priced at Rs 25,990/- , the 42 L Smart ovens are priced at Rs 31,990/- and Rs 35,990/-.

Samsung India, which is targeting an over 50% growth in its microwave oven sales this Year, today announced the launch of five new microwave ovens models in addition to the Smart Ovens – 20L Solo model, two 23 L Grill models and two Convection models (32L and 37L).The Samsung Convection Microwave ovens come with the innovative ‘Trio’ Heater for deeper and more even cooking of food. Equipped with three heat sources- the Ceramic and Quartz heaters for grilling and Sheath heaters for Convection, the Samsung Convection microwave ovens offer the benefit of faster and tastier preparation of food. With the launch of the new models, Samsung has a range of 4 Solo , 8 Grill , 8 Convection and 3 Smart ovens priced in the range between Rs 3990/- to Rs 35,990/-.

Source: Press Release Distribution via India PRwire