From correspondents in Maharashtra, India, 09:29 PM IST

The Aditya Birla Group introduces Kara - skincare wipes for the first time across India. The Kara range includes refreshing, sunscreen, deep pore cleansing, toning and moisturizing wipes for a complete skincare regime.

Mr. Vijay Kaul, Chief Marketing Officer said, “Consumers in India are yet to be aware of the benefits of wipes. Compactly packaged and pre-moistened Kara skincare wipes gives a hygienic, convenient and effective skincare solution to the consumers on the go. These wipes are easy to carry and use. They are highly effective with unique formulations having natural ingredients that nourish the skin. They are alcohol free and dermatologically safe. Kara is made from Birla Cellulose, a fibre that is 100 percent natural and biodegradable.”

Kara in Greek means pure, pristine, innocent and unblemished beauty and is an outcome of the in-house research and development at the Aditya Birla Centre for Science and Technology, Taloja, Maharashtra near Mumbai.

The market for wet wipes is mature in Europe, US, China, Japan and West Asia. In India, this market is gradually picking up with changing lifestyles and the fast pace of life among the young and upwardly mobile population with higher disposable income. Kara skincare wipes fills up the lacuna in this segment as there is lack of availability of quality products at appropriate price points in the Indian market. Kara is readily available pan India at superstores, cosmetic and chemist outlets and modern retail.

The ease of usability of a convenient and high value product at an affordable cost in India for a young and mobile population is a huge opportunity that Kara wishes to address.

Source: Press Release Distribution via India PRwire