From correspondents in Delhi, India, 05:37 PM IST

India's "Agency of the Year 2007", Concept PR, has been elected a partner in IPREX, the worldwide corporation of independent public relations firms. This further strengthens the organization's Asia Pacific group, which also has offices in Hong Kong, Beijing, Shanghai, Singapore, Sydney, Tokyo and Taipei.

Concept PR (www.conceptpr.com) is part of India's largest independent communication company, Concept Communication, and has grown dramatically since its foundation as a financial PR and IPO specialist in 2000. The company now offers a comprehensive portfolio of services across the public relations spectrum, from brand building to image engineering, investor relations, crisis communication and event management.

With headquarters in Mumbai, Concept PR has over 150 professionals with a pan-India presence and – in a country of over a billion citizens, where diversity is a defining aspect of the demographic – extends its reach further through a countrywide network of affiliates. The company is highly regarded for its precisely targeted and innovative media relations work across all language media – no small feat in a country where several hundred languages are spoken.

Clients of Concept PR include: Birla Sunlife, Cathay Pacific, DLF, HDIL, IDBI – Fortis, ICSA, Bombay Rayon Fashions and J K Cement.

The company was recognised by the Public Relations Council of India last year when it won the prestigious "Agency of the Year" award for its "Outstanding contribution in the field of Corporate Services and Public Relations".

IPREX President Asia-Pacific David Ketchum (Upstream Asia) commented: "India is the world's second fastest growing economy and – with exports of $140 billion and imports of $225 billion last year – its impact is felt worldwide. We interviewed several firms in Mumbai and were delighted to find, in Concept PR, a company at the cutting edge of public relations practice that espouses the traditional values of client service and results delivery. We are all looking forward to working with our new colleagues."

Ashish Jalan, Director, Concept PR said: "We are extremely happy to become a member of IPREX, as it provides us with a global platform of our peers to exchange views and strategies. We are already working internationally, particularly in Asia Pacific and the Middle East, so this is an important step in our global aspirations".

IPREX (www.iprex.com) is one of the world's major corporations of independent public relations firms. Founded in 1983, its 59 partners have 74 offices in North America, Europe, the Middle East, and Asia Pacific, with annual revenues of US$98m. Its 780 professionals provide a comprehensive range of services for some of the world's most successful companies.

Source: Press Release Distribution via India PRwire