From correspondents in Delhi, India, 09:48 AM IST
iXiGO.com, India’s fastest growing travel search engine, today announced the launch of a new and improved hotel search engine unveiling a substantially richer set of features and tools for searching a larger number of hotels in India and enabling users to read hotel reviews from multiple review sites.
iXiGO now features accommodation options from Travelguru, India’s leading hotel network, Inasra, a fast-growing Chennai-based hotel aggregator, and Hostelworld, an international hostels aggregator. These partnerships have enabled iXiGO to become India’s biggest hotel search engine, featuring over 6400 properties in more than 400 cities and towns across India, comparing prices from 40 hotel booking websites, giving Indians a never-before range of accommodation options ranging from hostels to serviced apartments and luxury resorts available on one page. In addition to the increased inventory base, iXiGO has entered into partnerships with HolidayIQ and OKTataByeBye, leading Indian hotel review sites. Users can now read hotel reviews written by other travelers on these partner sites, compare hotel rates from multiple hotel aggregators, and then decide which hotel they wish to book. iXiGO then redirects the consumer to the relevant hotel booking site and allows them to complete the transaction directly on those sites.
Speaking on the occasion of the launch, Mr. Rajnish Kumar, co-founder & CTO remarked – “Our 2.0 release is definitely the killer-app for hotels. Users can now navigate more detailed map views, narrow down to hotels near an address they specify in the city, and even filter down to their favourite hotel chain brands at the click of a mouse. Aloke Bajpai, Founder and CEO, added – “iXiGOers want comprehensiveness, choice, and unbiased reviews before they make hotel booking decisions, and that’s what we have given them today. Yet another effort from us to make online travel search more transparent and painless for Indian consumers”.
iXiGO.com was launched in June 2007 by a team of young IITians and INSEAD MBAs. In a short span of one year, iXiGO is being seen as a disruptor in the online travel industry, and has become the country’s leading travel search engine, generating a substantial fraction of online direct bookings for majority of its airline partners. With the launch of its hotels product in April 2008, iXiGO has diversified into a much more fragmented space, where its unique business model saves time and money for travelers, through superior access to real-time travel information with a single search.



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