From correspondents in Karnataka, India, 10:26 PM IST

“In today’s softened market, real estate companies have to adopt a proactive approach to gain a larger share of a smaller market,” said Vinod Ganesh Ram, chief operating officer, CDC CRM Solutions. “These new modules are industry-tailored to help industry professionals to gain a competitive edge by ensuring a unified face and consistent experience across the entire customer lifecycle.” He added further.

About Pivotal CRM for Home Building and Real Estate

Pivotal CRM for Home Building and Real Estate is an industry-tailored customer relationship management system designed to help building and real estate firms better manage relationships throughout the customer lifecycle—from the first point of interest to the management of post-sale service and repeat sales. The only comprehensive solution for managing the complete front-office marketing automation, lead management, sales automation, and customer care activities of home builders and real estate companies, four of the top 10 U.S. Home Builders use Pivotal CRM for Home Building and Real Estate to help them cost effectively deliver a superior customer experience. Awarded the 2008 Construtech Vision Award, the 2008 Construtech “Hottest Companies to Watch” award, the IT Product of the Year and Best Sales, Marketing and Customer Service Automation product at the 2006 Innovative Housing Technology Awards, Pivotal CRM for Home Building and Real Estate is used by many leading U.S. home builders, including Beazer Homes, Centex Homes, Toll Brothers, and WCI Communities. For further details please visit www.pivotal.com/homebuilders.

Other Significant Features of Pivotal CRM for Home Building & Real Estate Include:

• Leverage Low-Cost Online Channels: Capitalize on the more than 70 percent of homebuyers using the web to search for homes by effectively attracting and capturing online leads.
• Improve Lead Volume and Quality: Attract higher-volume, better-quality leads with fewer marketing resources using personalized, multi-wave e-marketing campaigns, online event management, and automated literature fulfilment.
• Accelerate Follow-Up: Ensure every lead is immediately delivered to the right agent or channel and consistently followed up on by automating marketing and lead management.
• Speed Up Sales: Shorten the sales cycle and lower cost of sales by focusing sales efforts on prospects who are ready to buy.
• Automate Sales Processes: Streamline the sales process and reduce administrative time with automated prospecting, configuration, quoting, financing, and contract management.
• Boost Referrals: Increase repeat sales and customer referrals by improving customer communications and implementing "tell a friend" programs.
• Improve Customer Care: Increase customer satisfaction by delivering exceptional post-sales customer care with efficient tools that lower service costs.

Source: Press Release Distribution via India PRwire