From correspondents in Karnataka, India, 10:43 PM IST
Chief Minister, Shri. B S Yeddyurappa, today launched the online reservation facility for KSTDC’s luxury train, The Golden Chariot. It is a first of its kind facility in the luxury train segment. With this facility now open, the luxury train is set to become even more comfortable to tourists from all over the world. The online reservation provides for value-added services such as streamlining bookings, allocation of the cabins, food preferences and additional services such as wheel chair, etc.
Constantly seeking ways to ensure the continued success of the train, KSTDC has been in the forefront to seek out channel partners to market the luxury train effectively. In pursuance of this goal, KSTDC has signed an Agreement with The Leela group of hotels to facilitate and market The Golden Chariot in India and abroad.
Speaking at the launch, the Chief Minister said, “I am really proud of our achievement in putting The Golden Chariot on track. It has not only put Karnataka Tourism on the international map but has become one of the more prestigious products of the country. These marketing initiatives are essential if we wish to make The Golden Chariot one of the most coveted train journeys in the world. This will also turn the attention to Karnataka’s tourism industry.”
He added, “We hold great potential for tourism in the state and if marketed properly, the state stands to benefit immensely. Tourism creates myriad opportunities, provides employment to many, boosts regional craftsmanship and artistry and The Golden Chariot provides an opportunity for Karnataka.” The Chief Minister also added that The Golden Chariot had brought in a new impetus to the tourism industry.
The Golden Chariot has already won laurels for its impeccable service and tour itinerary that offers a unique and overwhelming experience to the tourists. So far the train has charted over 5 journeys and the next tour is scheduled on for 28th July 2008.
The KSTDC has empanelled 6 General Sales Agents (GSA’s) for the marketing of this product in the international markets. This policy document that has been initiated by KSTDC is the first of its kind for the trade for a luxury product of this nature. This policy document very clearly outlines the roles, responsibilities and marketing initiatives by these trade partners and also outlines the policy to be adopted for the online reservation system.
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