From correspondents in Maharashtra, India, 10:59 PM IST
BIGFlix.com, part of Reliance ADA group and India’s largest movie rental service, now offers a unique opportunity to practice yoga from the comfort of your home. BIGFlix, in association with Shemaroo Entertainment, announced the launch of Bollywood actress Shilpa Shetty’s ‘Shilpa’s Yoga’ on their broadband website at J.W. Marriott today in the presence of the esteemed actress. The company’s broadband website catering to the burgeoning NRI audience across the globe will now have Shilpa’s Yoga exclusively for the first time.
The user has an option to download and own the 35 minutes video of Shilpa’s Yoga for $4.49 only. Keeping in mind the Indian audience and the current internet and broadband scenario BIGFlix has worked on the technology platform and has made Shilpa’s Yoga content in small duration video formats. The website will have the Asanas in 1 minute duration formats for audience for free.
Commenting on the occasion, Kamal Gianchandani, Chief Operating Officer, BIGFlix.com said, ‘This is in keeping with our strategy to diversify into different genres of entertainment thereby providing our patrons with more & more options to choose from. The objective is to provide easy access to our patrons to good quality content. We are confident that our association with Shemaroo would benefit our viewers both in India and internationally.’
Today Yoga is not just an Indian phenomenon, but an art of living which has a global appeal Moreover, with Shilpa Shetty, a talented international celebrity and Yoga, the most preferred form of spiritual as well as physical well being, we are confident Shilpa’s Yoga will garner an increase in the user base of our website.” added Mr. Kamal Gianchandani, COO, BIGFlix.com..
‘After the success of ‘Shilpa’s Yoga’ on home video and on mobile, we are really glad to see this lifestyle content online at bigflix.com. Going live on the net will make Shilpa’s Yoga content accessible to audiences across the globe anytime, anywhere. The home video and digital sales of this exclusive product will definitely compliment each other’, said Jai Maroo , Director , , Shemaroo Entertainment.
Shilpa Shetty, the renowned actress was also present at the launch. Speaking on the occasion she said “My videos have got tremendous response from my fans across the world. Launching this content on broadband on BIGFlix today will give easy access to these asanas for people who are keen to practice yoga for a healthy life.”
The yoga performance has been shot in the tranquil Kerala backwaters, which provide the perfect scenic ambience. BIGFlix has divided the video into various asanas, which will enable users to concentrate on the finer points of each yogic posture. Thus leading to a better understanding of this ancient practice and adopting the same with ease.
Shilpa’s Yoga DVDs are also available at all BIGFlix DVD rental stores in 10 cities namely Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad, Hyderabad, Chandigarh, Indore and Bangalore and all leading retail stores.
Most Recent Comments
View all comments »