From correspondents in Maharashtra, India, 10:56 PM IST

Tata Teleservices (Maharahstra) Ltd (TTML) and netCore Solutions Pvt. Ltd. (netCore) today announced a partnership to expand the footprint of netCore’s pioneering opt-in SMS alert services, My Today.

The two organizations also announced their partnership to launch a new opt-in SMS service for Mumbaikars that would provide Value Added Services and information on Public events and news and emergency updates for mobile owners in Mumbai.

Commenting on this partnership, Mr. Rajesh Jain, Managing Director, netCore Solutions, said, “We are delighted to be partnering with one of the fastest growing Mobile Service providers in the country, TTML. This partnership is based on the mutual commitment of both organizations to push the envelope in terms of the power that mobile technology places in the hands of consumers to access real time information and services”.

Speaking on the occasion, TTML’s Head of Strategy Mr. Shankar Varadharajan, said, “We have been impressed by the dramatic scaling up of netCore’s innovative SMS based solutions for communities and for enterprises, and are delighted to be working together with them in extending their footprint across Maharashtra and the Rest of India, and building a platform for our enterprise customers to easily connect with their target segments”.

Netcore Solutions, MyToday Dailies is the world’s largest Medium On Mobile (MOM) and a highly effective medium to communicate directly and instantly to literate audiences with high disposable incomes. An interactive medium of communication, MyToday Dailies offers options like click-to-call, click-to-buy, click-to-SMS and click-to-URL making it a highly participative media vehicle, compared to conventional media suitable only for solicitation.

Started less than a year back, MyToday has garnered a subscriber base of 3.5 million voluntary users, who subscribe to over 25 different channels of information. On an average, MyToday sends out over 8 million SMS messages a day. The subscriber base is rapidly growing at around 15,000 new subscribers every day and is estimated to reach 10 million subscribers by year end. A simple and convenient Mass Medium to reach most geographical and demographic markets in India, MyToday operates different channels of information including News Alerts, Breaking News, Cricket Updates, Daily Jokes, Beauty Care, Star Sign Forecasts etc.

Source: Press Release Distribution via India PRwire