From correspondents in Delhi, India, 09:59 PM IST

Approach Communications, India’s leading public relations and marketing communications firm, has set up ‘Approach Healthcare’ a specialized division for Pharma and Healthcare PR and marketing communications services.

Approach Healthcare will be a full-service public relations and marketing agency serving the market segment that develops and sells products and services to the healthcare industry.

Approach Communications is based in New Delhi and already having offices in major cities of India like Mumbai, Lucknow, Chennai and Hyderabad. Approach healthcare will help healthcare and technology companies build brand awareness, establish industry expertise, increase sales and improve client retention through strategic, integrated PR and marketing communications services.

Approach Healthcare will be offering total Media and marketing communications solutions to Pharma, OTC, Herbal, Cosmetics companies in India. Commenting on the new division, Sonu Tyagi, Director, said “as we have already worked on few pharma brands before and enjoy a very good network in pharma and health related media, we thought that we should tap the potential available in the healthcare sector in an organized way. We are already working for corporate clients under Approach Communications brand. Approach Healthcare will be a specialized division for healthcare communications and pr services and we are planning to pitch for leading pharma and healthcare companies in India.

Source: Press Release Distribution via India PRwire