From correspondents in Delhi, India, 11:16 AM IST
With ‘Beijing Olympics 2008’, the biggest sporting event of the world approaching, BIG 92.7 FM, India’s No. 1 FM station, in a first-of-its-kind initiative and in keeping up with the ‘Vibe of the City’ presents an Olympiad where every Indian will now get the chance to win, like never before in the form of a unique ‘Radio Olympiad’ across 44 stations! With this latest offering, BIG 92.7 FM becomes the first ever radio station to host and bring alive the spirit of an Olympiad on-air, wherein every Indian across the length & breadth of the country will now enjoy the opportunity to win & create records!
It is an initiative towards escalating the passion of the event, which otherwise has little relevance in the minds of people because of the challenges faced by Indians to win at an Olympiad!
Listeners’ will get to prepare themselves for their first-ever Olympiad on radio, as ‘Gold Medals Ki Baarish’ kick-start across cities of Mumbai, Delhi, Hyderabad, Chennai & Bangalore, August 8th onwards. As part of the offering, there are tons of exciting games & contests on-air / off-air lined up at malls, youth hang-outs, offices hosted by BIG 92.7 FM, with winners getting the chance to walk away with ‘Gold Medals’.
The ‘Radio Olympiad’ will then see BIG 92.7 FM presenting some of their key RJs battling it out for the ultimate endurance test, a record breaking on-air RJ marathon, wherein RJs across 36 stations attempt for a Limca Record of 100 hrs of RJing! But the true fortitude test will be showcased by none other than RJ Speed ‘Dheena’ in Chennai, who will be attempting a heroic feat with 136 hrs of the Guiness Record! Come Aug 8th and the first city to flag-off the on-air marathon will be none other than BIG 92.7 FM’s very popular RJs Anubhav & Pankaj from Chandigarh followed by RJs Ravi in Delhi, Shekhar in Hyderabad, Dheena in Chennai, Harsha & Shruti in Bangalore & RJ Rohit in Mumbai. The other cities attempting this unique challenge will be RJs from cities like Trivandrum, Mangalore, Mysore, Vizag, Tirupathi, Jammu, Amritsar, Patiala, Jalandhar, Srinagar, Allahabad, Kanpur, Agra, Kota, Udaipur, Bareilly, Aligarh, Jodhpur, Ajmer, Hissar, Bikaner, Bhubaneshwar, Guwahati, Ranchi, Goa, Gwalior, Indore, Rajkot, Surat, Baroda.
This unusual record requires the Radio Jockey to have immense passion for Radio, given that it is a true endurance test. Such a marathon makes for a rare attempt and hence there are no learning’s for the RJ’s. All the RJ’s are going through several preparations for the marathon both physically and mentally and undertaking fitness, yoga and meditation classes to ensure the highest levels of patience, commitment and focus. These preparations along with prayers & blessings from his near and dear ones!
BIG 92.7 FM has ensured all arrangements required like medical assistance, food, energy drinks, string of well wishers to ensure the RJ’s are in their high spirits and also a well chalked out programming plan to ensure the successful completion of the marathon. All the RJ’s attempting for 100 hrs will begin the marathon with conversations with celebrities, friends and fans that are expected to call BIG 92.7 FM, to wish him luck and pray for a successful marathon completion. The RJs will also have a host of celebrities visit the studios and rooting for them.
Commenting on this great initiative, Nirupam Sonu - Vice President (Programming), BIG 92.7 FM, said "“We have always believed in creating exciting formats to entertain our listeners. With Radio Olympiad, we have created a unique event on radio, wherein every Indian can now win and bring alive the spirit of the Olympics, by just tuning into BIG 92.7 FM. It is happening in 44 cities, and we are sure to have huge participation across the country. It is a true Life Banao offering from BIG 92.7 FM, delivering a unique entertainment experience to our listeners”
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