From correspondents in Tamil Nadu, India, 09:31 PM IST

Parryware Roca Private Limited, No 1 bathroom solutions provider in India today launched the premium international “Crestia Collection” in Kolkata. The Crestia collection constitutes 22 completely new products with international styling and attractive features.

The Crestia collection includes a wide range of international sanitaryware and shower solutions that cater to the discerning Indian customer who is looking for “affordable luxury”. In addition to the new products, the existing products ensure that the slew of products from the Crestia Collection aggressively dominate the top end sanitaryware market in India.

At the launch, Mr. Emilio Salazar, Managing Director, Parryware Roca Private Limited said, “Crestia symbolizes Parryware’s effort to constantly make its offerings contemporary and in line with the needs of the changing Indian customer. From the trusted Parryware stable, the all new Crestia Collection promises to deliver ‘WOW’ bathrooms with high quality products and assured back up service.”

Mr. Salazar, added, “The premium market for sanitary ware in India is today estimated at Rs 130 crores per annum, Parryware commands a 10% share of the Premium segment. With the launch of Crestia Collection, we are confident of further improving our share in this segment in the coming months.

The current market size for bathroom solution products is Rs 900 crore, in which the organized sector accounts for Rs 500 crore while the rest is from the unorganized sector. Parryware is witnessing a growth rate of 22 per cent. In the premium segment alone, which is growing at 25 per cent, it has a market share of 20 per cent.

Source: Press Release Distribution via India PRwire