From correspondents in Delhi, India, 09:36 PM IST

Beam Global Spirits & Wine, the 4th largest spirits company in the world, today announced Teacher’s, the leading Scotch whisky brand in India, as the long term presenting sponsor for Superbrands Tribute Nite. The company has signed a sponsorship agreement with Superbrands India, an independent arbiter on branding.

Commenting on the association, Mr. Harish Moolchandani, CEO & MD, Beam Global Spirits & Wine India and Sub Continent, said, “Teacher’s is synonymous with Recognition of achievement and honouring excellence. We are proud that our flagship brand Teacher’s is associated with the India edition of Superbrands. This provides us another opportunity to recognize and honour brands that not only enjoy a consumer mindshare but are strong and profitable businesses. Teacher’s has always endeavoured to salute the spirit of achievement and thus this partnership is a representation of the very essence of the brand.”

Mr. Anmol Dar, MD, Superbrands India Pvt. Ltd. said, “It's not just marriages, but alliances, too, it seems are made in heaven! We are delighted to have Teacher's, an outstanding brand I might add, come on board as the main sponsor of Superbrands India for the next 3 years”

“Having an idea is easy; believing in one is the tough part. It was wonderful to see Teacher's respond so spontaneously to the opportunity shared by Creatigies, to come on board as principal sponsors of Superbrands. Teacher's has always been in the forefront of acknowledging achievers, and the Superbrands honouring of top-notch corporates, was a logical and happy extension of Teacher's brand promise and commitment”, said Navroze Dhondy, CEO, Creatigies Communications, the Marketing partners of the Superbrands Tribute Nite in India.

Teacher’s has established a clear and distinct leadership in the Indian market over the years. The brand set a whole new benchmark in India, when it initiated the Teacher’s Achievement Awards, which salutes and honours achievers. This year the 8th Teacher’s Achievement Awards are scheduled for November 8, 2008 in New Delhi.

Globally Superbrands has come to be recognized as an independent arbiter on branding. Over the years Superbrands has established itself as the benchmark of brand management. The India edition of Superbrands was launched in the year 2002. The Teacher’s Superbrands Tribute Nite is will be held alternatively at Mumbai and Delhi with one year focusing on Business Superbrands and the second on Consumer Superbrands. This year to felicitate outstanding business brands, the Teacher’s Superbrands Tribute Nite will be held at New Delhi. The event shall witness the unveiling of Superbrands book, a compilation of successful case studies, also presented by Teacher’s.

Source: Press Release Distribution via India PRwire