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Press Release Saturday, August 23, 2008

Naandi to help 12,000 tribals to produce Fair Trade and Organic certified coffee; renews pact with GoAP

From correspondents in Andhra Pradesh, India, 10:30 AM IST

Speaking on the occasion, Shri Jairam Ramesh said, “Naandi played a crucial role by acquiring Fair Trade and Organic Certification for Araku Coffee. This certified organic coffee which was exported to international markets fetched additional income of more than Rs 60 per kg. Like organic coffee, I request Naandi to take up production of organic pepper across all the 11 mandals in Paderu region.”

He also expressed interest in seeking Geographical Indication (GI) status to Anantagiri Coffee, so as to enhance the market value and assure premium price in overseas markets. As per the memorandum of understanding, while the Tribal Welfare Department will provide working capital as soft loan towards coffee procurement to small and marginal farmers, ITDA will provide coffee saplings and implements such as pruners, baby pulpers to farmers and also monitor the entire programme on a monthly basis. Naandi, on its part, will facilitate Fair Trade and Organic certification for coffee, process coffee and establish market linkages – both national and international.

Importantly, Naandi will ensure higher returns for coffee farmers by complying with specific processing and bean-drying methods. It is in this context that a state-of-the-art Central Coffee Processing Unit (CPU) was set up in December 2007, at Thuraiguda village, Visakhapatnam district, which was inaugurated by Jairam Ramesh, Ministry of Commerce & Industry, in December, 2007 Redya Naik, Minister for Tribal Welfare, GoAP, Sri D Kadmiel, IAS, Director of Tribal Welfare Department and A Sharath, MBA, Project Officer, ITDA, Paderu were also present on the occasion.

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