From correspondents in Maharashtra, India, 10:33 AM IST

In the age of the competition amongst the games shows, Wheel Smart Shrimati with the much loved Annu Kapoor wins a TAM rating of 24 (24.3 to be exact) (15+Female DD HHLDs) as per TAM can easily be called as most successful game show on Indian television. Even on all Homes basis taking DD & C&S together also it rates at 4.11 way ahead of the other big names in the fray. The only shows ahead of this is Bidai & Air Hostess.

Ajit Andhare CEO of Colosceum, the content company that developed the property for HUL, says "What is gratifying is that the show has increased the last 3 month average slot ratings by 35% and has opened at a rating higher than the season two final ratings "

Ajit Andhare further commented. "With Splitsvilla already being the highest rated show on MTV and Wheel Smart Srimati turning out top ratings Colsoceum has a produced a very interesting mix of successful programming concepts."

About the show:

Wheel Smart Shrimati- Triteeya a first-of-its-kind twin format show with a primetime game show leg and an afternoon magazine format called Wheel Smart Srimati Ki Duniya. Housewives rescue their husbands from the treacherous 'Chausar' using their everyday household knowledge and their best ally, their saas, within a limited budget. The one who goes all the way is crowned India's Wheel Smart Srimati. Anchored by the much loved Annu Kapoor this show celebrates the resourcefulness of an ordinary housewife and for once puts her in charge of her husband's destiny reversing the ancient metaphor of Mahabharat's chausar. A riveting family entertainment that has already been a chart topper for first two seasons into a whole new avatar.

Source: Press Release Distribution via India PRwire