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Press Release Thursday, August 28, 2008

MAIA Intelligence enters Pharmaceutical industry while partnering with Soham Computers for 1KEY Business Intelligence Software

From correspondents in Maharashtra, India, 09:20 PM IST

MAIA Intelligence, the leading provider of powerful Business Intelligence Reporting & Analytics Software, 1KEY, today announced entering into an agreement with Soham Computers., an enterprise software development company for pharmaceutical organizations. Soham has allied with MAIA Intelligence to deliver the breadth and depth of analysis, insight, and actionable intelligence that its pharmaceutical customers require.

Soham Computers develops enterprise software for pharmaceutical organizations. Soham provides solutions to optimize operational and financial outcomes, and help’s these companies elevate production, quality and efficiency. They do this through the company’s pharmaceutical suite, which supports day-to-day operational and transactional activities.

“Our commitment to our customers has been to always provide the finest quality solutions built on cutting-edge technologies and exceed their expectations”, said Mr. Suketu Shah, Chief Executive Officer, Soham Computers. “We chose to integrate 1KEY BI with our Pharma ERP Suite so that by delivering a state-of-the-art, comprehensive reporting solution, we are enabling our customers to manage their reporting needs `more efficiently and effectively” he further added.

“We are pleased to enter into this new venture with Soham Computers,” said Mr. Sanjay Mehta, Chief Executive Officer, MAIA Intelligence Pvt. Ltd. “This partnership will broaden MAIA’s reach into the pharmaceutical market and enable us to leverage the breadth of our partners’ experience. Their high level of expertise and focus on creating satisfied customers will be critical components in the success of this partnership,” added Mr. Mehta.

“Enterprise applications for pharmaceutical industry companies are turning towards enterprise-class BI solutions that provide a common underlying architecture and end-user interface and integrate data from different laboratories both research and clinical,” commented Mr. Suketu Shah. “The pharmaceutical companies need complete visibility into their business performance. In the pharmaceutical industry perhaps more than any other, time is money. The answer to many of these issues lie in a company's ability to extract knowledge from raw data and to make it readily available where and when it is needed. Reporting and analytics is pivotal today for pharma companies,” added Mr. Shah.

The Business Intelligence for Pharmaceutical industry represents a significant market opportunity in terms of market size mainly because they are composed of large organizations. These companies accumulate vast amounts of data through global discovery projects, numerous clinical trials, and post-marketing activities. These factors create a more pronounced and immediate need for BI tools across the product lifecycle in the Pharmaceutical sector. As a result, a growing number of companies are turning towards enterprise-class BI solutions that provide a common underlying architecture and end-user interface and integrate data from different laboratories both research and clinical.

The alliance looks forward to provide few of the very crucial reports like Trend analysis reports (For Q.C & Q.A. department), Sales analysis reports (For Marketing department), Purchase & Consumption analysis (For Store department), Batch costing analysis (For Costing department), Fund flow management (For Finance department), Production planning and achievement (For Production department) with 1KEY.

Under the terms of the agreement, SOHAM will bundle MAIA’s 1KEY BI technology and Data Analysis Module to its Pharmaceutical ERP Suite to provide companies with data analysis and reporting capabilities, helping them optimize business operations, enhance efficiencies and improve customer relations.

The MAIA OEM partner program provides the infrastructure necessary for partners to develop, bundle or integrate an application with 1KEY BI technology and then successfully market, sell and support it. Partners benefit by gaining a competitive differentiator that allows them to generate more business while providing increased levels of customer satisfaction and reduced cost of ownership.

MAIA has a proven go-to-market methodology along with the comprehensive service offerings necessary to ensure quick time-to-success for partners. Using MAIA’s 1KEY BI solutions, OEM partners can standardize on a single platform to deliver functionality as customers demand it,” said Mr. Hiten Rathod, Head – Strategic Alliances and Channels, MAIA Intelligence.

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