From correspondents in NCR, India, 10:24 PM IST
Approach Communications, India’s leading public relations and marketing communications firm, which has recently set up ‘Approach Healthcare PR and Communications Division’ a specialized division for Pharma and Healthcare PR and marketing communications services is on an expansion mode. The company has recently bagged Phytonics India account which is launching its herbal contraceptive brand XPL-7 in Indian market. To handle the agency’s new pharma and healthcare accounts, Approach Healthcare Communications, the healthcare wing of the agency is planning to expand its operations and services to meet the growinf needs of Indian pharma companies. Presently, Company has operations in Delhi, Mumbai, Banglore, Hyderabad and Chandigarh.
Approach Healthcare Communications is a full-service public relations and marketing communications agency offering integrated marketing and communications solutions to pharma and healthcare companies.Approach healthcare communications helps healthcare and pharma companies to build brand awareness, establish industry expertise, increase sales and improve client retention through strategic, integrated PR and marketing communications services.Approach Healthcare will be offering total Media and marketing communications solutions to Pharma, OTC, Herbal, Cosmetics companies in India.
On Approach Communications expansion plans for its healthcare wing, says , Director , Sonu Tyagi, “We want to accelerate the growth of Approach Healthcare communications and our aim is to become leader in healthcare communications segment. We are increasing our talent and the pitching for new business is already one.
Approach Communications, which is just in 3 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.
Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.
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