From correspondents in Andhra Pradesh, India, 09:32 PM IST

BIG 92.7 FM Chandigarh, has once again emerged at the numero uno position in the Indica Research Consumer Insights findings with overwhelming leadership of Listenership, Highest Retention, Top of Mind Brand Recall across age groups amongst both males and females. With the growth of the category and nationwide reach of the radio industry reaching new heights, Indica’s format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.

Survey Highlights

• BIG 92.7 FM is No. 1 in Yesterday Listnership and Retention rate.
• Yesterday listnership is the highest across all SECs.
• ‘Puppy Khuppy’ is the highest recalled interstitial and very highly associated with BIG FM.
• 9 Baje ki setting Jock “Meenakshi” of BIG FM is the highest recalled RJ followed by RJ “Pankaj” and “Anubhav”.
• Out of top 5 recalled RJs, 2 are from BIG FM.

Since its launch, the Station has created a new meaning to the word ‘entertainment’ in the city and has been instrumental in bridging the social gap and creating awareness among the people of the Chandigarh. Besides providing entertainment through music, BIG FM has also ingeniously entertained the populace of Chandigarh by organizing RJ Marathon with RJ Pankaj and Anubhav, singing competition Koyel Punjab Di, Soney ki Baarish and occasion specific events like Vijay Diwas on Kargil Victory Day, Ice Cream Day, Rain Dance Party on Holi, BIG CITY KITTY to celebrate Women’s Day, organizing meet and greets for Listeners and Jocks. BIG FM, Chandigarh has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New Year along with its listeners. The recent feat of 105 hours marathon achieved by Pankaj and Anubhav. And the city is very well responding to the on-going ‘Sony Ericsson BIG Loud and Famous’ fresher hunt event which BIG FM is organizing at various college campuses in the city.

Speaking on the occasion, Siddharth Bhardwaj, Regional Director, North – I, BIG 92.7 FM, said, “The Indica Research is a reflection of the service commitment, execution excellence and innovation that the station team delivers on air and on ground. We always try to be a true reflection of the ‘vibe of the city’ and will continue to play the role of a platform for self expression for the people of Chandigarh. BIG 92.7 FM Chandigarh continues to offer a superior communication platform for our advertisers and the marketing community and would strive to strengthen the offering in the coming years. Suno Sunao, Life Banao!”

Source: Press Release Distribution via India PRwire