From correspondents in Maharashtra, India, 05:58 PM IST

Beam Global Spirits & Wine, the fourth largest premium spirits company in the world, today unveiled its latest print campaign ‘ASPIRE’ for the 8th edition of the Teacher’s Achievement Awards. The print campaign has been designed as a continuous effort to increase the scope and magnitude of the Teacher’s Achievement Awards. ‘ASPIRE’ reinforces the positioning of Teacher’s Achievement Awards which is built on the core space of ‘ACHIEVEMENT’.

The print campaign has been developed on the refreshed communication strategy of promoting individuals to ‘ASPIRE’ to ‘ACHIEVE’ level of excellence that is honoured and recognized by the Teacher’s Achievement Awards. Conceptualized by Publicis India, the print campaign reflects the spirit of Teacher’s Achievement Awards which is beautifully captured by showcasing every individual’s inherent desire to be successful.

Speaking on the new print campaign, Mr. Harish Moolchandani, CEO & Managing Director, India & Indian Sub Continent, Beam Global Spirits & Wine Ltd said, “Our new campaign endeavours to infuse souls with positive spirit which will propel them towards achievement. The advertising campaign rekindles the dormant desire of an individual towards making his mark from amongst a billion.”

The thought of ‘ASPIRE’ is integrated in the communication, which connects with a larger set of audience to include the younger target groups. The objective this year is to revitalize the awards and further enhances its larger than life image. The campaign emphasizes to build an image which conveys quality and builds aspiration value for the brand. The print campaign will be supported by an extensive outdoor campaign.

According to Mr. Param Saikia, CEO Publicis MODEM / DIALOG, said, “This is a synchronized campaign which shall complement the spirit of the Teacher’s Achievement Awards. The advertisements question readers on their intrinsic desire – which is to be seen as a winner. The campaign looks to engage readers from diverse backgrounds with each print advertisement focusing on the winner from a different walk of life. The ‘ASPIRE’ series of advertisements shall egg on people from all age groups to finish up as achievers in their chosen field.”

The Teacher’s Achievement Awards 2008 will be held at ITC The Maurya , New Delhi on 8 Nov 08.

Source: Press Release Distribution via India PRwire