From correspondents in Karnataka, India, 09:32 AM IST
The largest Forevermark Fancy Yellow Diamond in the world will be put up for auction in an online first – Saffronart’s inaugural Fine Jewels Sale on October 7th and 8th, 2008.
The stunning, brilliant oval-cut diamond weighs in at 42.02 carats. It took the master craftsmen of the Forevermark Diamantaire, over three months to cut and polish from a rough of 78.2 carats. It is fancy yellow, naturally coloured and VS1 clarity.
The diamond is inscribed with the Forevermark icon and a unique Forevermark identification number 7907270, which symbolise the Forevermark promise of assurance, quality and integrity.
The Forevermark diamond is the star lot in the Fine Jewels Sale – the first of its kind to be conducted online. Saffronart is India’s largest art auction house and is widely regarded as the most definitive source of modern and contemporary Indian art. With over eight years experience in auctioning art online, Saffronart is now extending its reach to cover fine jewellery.
Dominic Brand, Worldwide Marketing Director, Forevermark commented on this announcement saying, “We are delighted that Saffronart has chosen to auction the largest ever Forevermark Fancy Yellow Diamond in their inaugural online Fine Jewels Sale. This is a truly special diamondwhich offers the Forevermark promiseof assurance, quality and integrity.”
Minal Vazirani, co-founder, Saffronart said, “We are very happy to present the world’s largest Forevermark Fancy Yellow Diamond at Saffronart’s inaugural auction of exquisite and fine jewellery.”
Forevermark is a diamond brand from the De Beers family of companies that is set to change the face of the diamond industry. Dominic Brand, Worldwide Marketing Director, Forevermark states, “For the first time we are creating a global consumer diamond brand with a promise over and above the traditional 4C’s – a promise that not only gives assurances of quality, but also assurances of integrity – every Forevermark diamond has been responsibly sourced, has directly benefited the communities from which it comes and has been nurtured at every step of its journey along the pipeline”.
Rarer than rare, less than 1% of the world’s diamonds are eligible to be Forevermark diamonds and be inscribed with the Forevermark icon and unique identification number. Currently, only a number of handpicked master craftsmen globally, are eligible to cut and polish Forevermark diamonds to reveal their exceptional brilliance. Only retailers that meet the very highest standards are able to sell Forevermark diamonds.
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