From correspondents in Delhi, India, 01:37 PM IST

Haier, World’s No. 1 Refrigeration Brand Flagged off its Product Experience Program (PEP) at Mahavir Electronics, Bibvewadi, Pune. A first of its kind event which offered people of Pune, a touch and feel experience of Haier Refrigerators at the showroom. The event was inaugurated by Mrs . Oswal, owner of the dealership. The PEP witnessed an overwhelming 400 footfalls who provided their valuable feedbacks on the products.

Speaking on the occasion Mr. Wang Lei, MD, Haier Appliances, Refrigerator Division, said, “Haier believes in consumer centric initiatives which build the proposition of the Haier brand and bring joy & comfort to the homemaker’s life and customer feedback is very important aspect of this philosophy. Our PEP initiatives are aimed at further reinforcing Haier’s corporate belief of Inspired Living and positioning Haier as a market-driven, consumer focused company manufacturing India-centric products.”

Haier’s first PEP at Pune showcased various products including Haier’s upcoming Amicura range of refrigerators. The ‘Amicura' refrigerators are a unique combination of elegance and reliability that brings together a pioneering technology and integrates it to the Innovative and user friendly Drawer Layout Refrigerator. The highlight of this range is the Touch Screen Display & video message system. The practical TFT display allows the user to record short audio and video films and leave messages and also gives you added benefits like the Calendars, showcase photos, nutrition facts, and also helps in unit conversions. Amicura range will soon be launched in India.

Haier will be focusing on different cities with its PEP initiative. Under this program Haier will be showcasing its product at various locations for people to visit and have a feel of the products. People can provide their feedback on the products and also get handy tips from the experts during these events.

“Product innovation, pioneering technology and continued focus on R&D continue to be a driving force area for Haier and that is the reason that our products continue to be highly differentiated, both in terms of their features & functionality and Amicura proves to be a perfect example of this”, Mr. Lei, further added.

Haier looks forward to take PEP to different cities in India. This will provide a varied feedback on different product and help in developing great revolutionary products.

Source: Press Release Distribution via India PRwire