From correspondents in Haryana, India, 11:21 AM IST
With Oracle’s acquired and expanded applications portfolio, several organisations in India are embracing Oracle® Applications from the Oracle E-Business Suite, Oracle’s Siebel CRM and Oracle CRM On Demand to Oracle’s PeopleSoft Enterprise, Oracle’s JD Edwards as well as Oracle specialised applications namely Oracle Supply Chain Management (including Oracle’s Demantra, Agile PLM, Oracle Transportation Management) and Oracle Enterprise Performance Management (EPM) and Business Intelligence to help improve their business efficiencies and lower IT costs.
· In the last two years, Oracle India’s applications business saw an increase in net new customers across many industries, in addition to continued investments in the software from Oracle installed base customers in India. These include midsize to large organizations such as:
CMU[1]: Aircel Limited, Bharti Telemedia, Indus Towers Ltd., Sun Direct DTH Service, West Bengal State Electricity Distribution Company Ltd.
MRD[2]: Bharti Retail, Honda Siel Cars India Ltd., Sudhir Genset, Transport Corporation of India.
FSI[3]: Canara Bank, Federal Bank, Dhanalaxmi Bank, HDFC Bank, Syndicate Bank, Yes Bank.
GEH[4]: AP Industrial Infrastructure Corporation Ltd., IIM Shillong, Institute of Chartered Secretaries and Administrators (ICSA), Petroleum & Natural Gas Quality Care Ltd., Spices Board of India.
· In the high growth sector, Oracle applications has witnessed exceptional customer response, providing hundreds of new midsize organizations with the entire gamut of Oracle Applications solutions that are enterprise class, flexible and scalable at affordable price points. Some of these new customers include Bajaj Electricals Ltd., Centaur Pharma Ltd., Drive India Enterprise Solutions Limited (A Tata Group Company), ETA Freightstar, Megawin Switchgears Pvt. Ltd., Maverick Systems, Ramky Enviro Engineers Ltd., Raychem RPG, Secure Meters, SEW Infrastructure, Spear Logistics, Superfil Industries Ltd., Surya Pharma, and Wepsol Ltd.
· In addition, nearly 100 organisations across the country have invested in Oracle’s specialised applications. These include demand planning, logistics/ transportation management, product design, as well as Enterprise Performance Management and Business Intelligence solutions, all of which support a broad range of strategic, financial and operational management processes.
· Oracle PartnerNetwork members continue to play a key role in expanding Oracle India’s applications business through their distribution networks, enhanced product knowledge and skills with Oracle Applications products. In addition, with special tools like Oracle Business Accelerators (OBA), they are also able to implement Oracle Applications solutions for midsize companies specially, much more rapidly, enabling reduced implementation times of as little as 30 days.
Details
Midsize Companies
· Oracle introduced a specialised and dedicated team of sales and technical professionals (Oracle Commercial Applications Business) three years ago to reach out to midsize organisations in India. Since then this group has been able to provide many new customers with Oracle’s enterprise-class, flexible and affordable solutions, which are also easy and fast to deploy.
· These midsize companies have deployed a wide variety of solutions from Oracle, including ERP, Human Resources, CRM & CRM On Demand, as well as SCM and PLM (product lifecycle management) solutions.
· Most recently, Redington India was appointed as Oracle VAD to expand penetration of Oracle technology, middleware and especially applications products among midsize companies across the country.
Specialty Applications
· With a combination of strategic acquisitions and research and development efforts, Oracle offers best-in-class capabilities in a variety of solution areas, some of which include SCM and Enterprise Performance Management and Business Intelligence (EPM/ BI).
· Oracle SCM provides key capabilities such as predicting market requirements, innovating in response to volatile market conditions, and aligning operations across global networks. Via strategic acquisitions including Demantra, G-Log (now Oracle Transportation Management) and Agile PLM, Oracle SCM provides industry-specific solutions based on best-in-class applications that span product design and development, demand management, sales and operations planning, transportation and supply management, analytics and optimization.
· With Oracle SCM, Oracle customers have been able to improve productivity, save costs, and reduce purchasing processing costs.
· Oracle SCM customers in India include: Agrotech Foods, Bajaj Electricals, ETA Freightstar, Eveready Industries Ltd., Secure Meters Ltd. and more.
· Oracle is the leader in Enterprise Performance Management worldwide. It helps customers make informed, actionable decisions to optimize financial and operational performance across their organisations.
· Oracle EPM users in India include L&T, Sterlite Vedanta Resources Plc, NSE, HPCL, HDFC Bank, Aditya Birla Retail, Idea Cellular Ltd. among others.
Partner Ecosystem
· To expand the availability of Oracle Applications to a wider customer audience as well as offer them with world-class support and technical expertise, Oracle has developed key alliances with its various applications partners.
· Some of these include:
Telecom:
Wipro, IBM, Tech Mahindra, HCL, TCS and Infosys
Utilities:
Cap Gemini, TCS and Infosys
FSI:
Wipro, TCS, Citagus, HP
Government,
PWC, TCS, Wipro, Cap Gemini, IBM and Infosys
Education,
Healthcare:
CRM On Demand:
Belladona, Code Theatre, CRM IT
Agile:
Geometric and Dhanush
OTM:
Anantra and 7 Hills
Demantra:
Mindtree
· Recent customer wins with partners have been: Aircel Ltd (Wipro), AP Gas Power Corporation Ltd. (Redington/ Sinwlore), Canara Bank (HP), Essar (L&T Infotech), HCC (Thirdware Solution), L&T Komatsu Limited (TCS), Sun Direct DTH Service (IBM), Tanishq - jewellery division of Titan Industries Ltd. (TCS) among others.
Oracle Fusion Middleware offers unique value proposition for Oracle Applications customers
· Oracle Fusion Middleware (OFM) enables customers running Oracle Applications to extend the business functionality of their current release and also develop skill sets and pilot projects.
· In addition, Oracle Application Integration Architecture (AIA) – a broad set of products that deliver business process-based integrations across Oracle, third party and custom applications - is powered by OFM. This offers customers a way to rapidly integrate their applications via pre-built and pre-packaged integrations called Process Integration Packs (PIPs).
· PIPs help optimise processes and allow companies to get up and running with core processes quickly.
Supporting Resources
· Oracle Applications - http://www.oracle.com/us/products/applications/index.htm
· Oracle Supply Chain Management Solutions - http://www.oracle.com/us/solutions/scm/index.htm
· Oracle Enterprise Performance Management & Business Intelligence Solutions - http://www.oracle.com/solutions/business_intelligence/index.html
· Oracle Fusion Middleware for Applications - http://www.oracle.com/us/products/middleware/middleware-for-applications/index.htm
Oracle Innovation Showcase
For more than 32 years, Oracle has been a technology innovator, transforming the way business is conducted. To learn about Oracle’s latest technologies, visit the Innovation Showcase during the 100 days before Oracle OpenWorld. See www.oracle.com/innovation for more information.
[1] Communications, Media, Utilities industries
[2] Manufacturing, Retail Distribution industries
[3] Financial Service Industry
[4] Government, Education, Healthcare industries
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